Giving an interview is like going on a 1st date: It will lay the groundwork for your relationship with the media. You have caught their interest, now you require to create a rapport and develop a extended-term partnership, gathering the publicity benefits on your way. An interview is the greatest absolutely free publicity you can get, so you need to be the most effective interviewee–or date–the journalist has ever had. Make it so whenever they require an specialist or want a source–regarding your location of expertise–you are the individual they speak to. Providing a superior interview is the 1st step in obtaining much more publicity, so sell oneself to the media, and score a second date.
Here are a handful of publicity ideas to don’t forget for your interview:
1. If the interview is going to be more than the phone make certain you use a landline, not your cell. A dropped call or a undesirable connection can lead to confusion, wasted time, or worse, for you and the person interviewing you. It’s the exact same reason you do not speak to your date with you mouth full. Fantastic crisp connections are the essential to achieving the publicity results you need.
2. Take a promotional break. When you are becoming interviewed, bear in mind that the interview is your promotion, so there’s no have to have for you to do it. Don’t say “In my book…” fifteen instances throughout an interview, or during a date. Take a backseat to the interview’s promotional energy and take pleasure in the publicity final results.
three. If you’re doing tv, give some thought into what you will be wearing. Ask your self, “How will I look on set?” You want to stand out, not blend in. Do you wear camouflage on a very first date? Of course not. And always bring a change of clothes. You never want to be wearing the identical outfit as your interviewer, or your date! It really is also a fantastic thought to dress professionally in a phone interview. You’re likely to be extra confident in your professional attire than in your pajamas. Publicity accomplishment lies in a person’s self-assurance.
4. Send in a suggested list of questions for the interviewer to use. Note: Do not attempt this ahead of a 1st, second, or third date. You’ll be able to answer these queries in a quite succinct and clear manner, producing great sound bites that can be pulled out and utilized in print articles, getting more publicity for you. It’s constantly a excellent notion to assessment your on-line press kit prior to the interview as well.
The ideal free publicity tip–and dating tip– you’ll ever acquire is this: Be ready. For interviews and everything else in the PR realm being prepared is the key ingredient to a productive publicity campaign. Lack of preparation is a publicist’s nightmare–yours too–so dress up, know your sound bites ahead of time, and evaluation your on line press kit. With a small preparation, you also can be a publicity results.